Late-night diner neon sign glowing against a dark sky, maybe a car passing. 10s vertical. Diner-nostalgia content + small-town hospitality.
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Full restaurant patio at golden hour: umbrellas catching light, drinks in hand, the hum of a good service. 15s vertical. The "come eat here this weekend" Reel. Faces in frame = release.
Tight on a chef's hands plating a signature dish in the open kitchen. 10s vertical. Menu launches, chef's-table social, restaurant opening Reels. Staff in frame = release.
First light pouring into an empty café: chairs upside-down, floor just mopped, the hum before opening. 12s horizontal. "We're ready for you" opener.